IF A DESIGNER HAD A BRAND BOOK...
THIS WOULD BE IT
THIS IS ERICA'S BRAND BOOK
A visual journey through her design education and experience to help grow brands with beauty and purpose.
A FEW FAVORITES
A QUICK COLLAGE OF APPLIED BRANDING
To me branding is more than just creating a logo, it's giving business owners something to be proud of that can [externally] inspire the community and [internally] inspire their employees. I've always enjoyed working with local, small businesses because it gives them the edge to compete with larger corporations with something they feel proud of.
Recieved a Bachelors of Fine Art in Graphic Design from Mount St. Joseph University
Cumulative GPA: 3.2 Graphic Design GPA: 3.8
2018 - CURRENT
CREATIVE DIRECTOR + DESIGNER
"Erica oversees creative for brands to help visualize their unique offering. She is a team leader who enjoys collaborating with multidisciplinary groups to solve complex problems and create immersive experiences that convey brand stories."
OVERVIEW: Branding, Website Design, Marketing, Multi-Page Booklet Design, Infographics, Graphic Creative
NOTE: All work displayed on this webpage was created by Erica during her time working at Ellie Brands