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IF A DESIGNER HAD A BRAND BOOK...

THIS WOULD BE IT

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CREATOR

ERICA
HELCHER

ABOUT

About

THIS IS ERICA'S BRAND BOOK

 

A visual journey through her design education and experience to help grow brands with beauty and purpose.

COLOR PALETTE

Color Palette

HEX#

beingbold

HEX# buildingbrands

HEX# givingpurpose

HEX#

inspiringaudiences 

HEX#

demonstratinggrowth

LOGOS

Logo

COLD
& SWEET

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Loveland Sweet Shoppe, Loveland OH

A FEW FAVORITES

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A QUICK COLLAGE OF APPLIED BRANDING

Graphic Language
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To me branding is more than just creating a logo, it's giving business owners something to be proud of that can [externally] inspire the community and [internally] inspire their employees. I've always enjoyed working with local, small businesses because it gives them the edge to compete with larger corporations with something they feel proud of.

EDUCATION

EDUCATION

MSJ

Education

GRADUATED: 2018

Recieved a Bachelors of Fine Art in Graphic Design from Mount St. Joseph University

GPA

Cumulative GPA: 3.2    Graphic Design GPA: 3.8

ACTIVITIES

Cheerleading

EXPERIENCE

EXPERIENCE

ELLIE BRANDS

2018 - CURRENT

CREATIVE DIRECTOR + DESIGNER

"Erica oversees creative for brands to help visualize their unique offering. She is a team leader who enjoys collaborating with multidisciplinary groups to solve complex problems and create immersive experiences that convey brand stories."

OVERVIEW: Branding, Website Design, Marketing, Multi-Page Booklet Design, Infographics, Graphic Creative 

NOTE: All work displayed on this webpage was created by Erica during her time working at Ellie Brands

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CLIENT BRANDING 01

CLIENT BRANDING 02

CLIENT BRANDING 03

Corporate ID / Packaging
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SCHOOL DESIGN

Event Design
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WEBSITES

Website

ADDITIONAL WEBSITES + MOBILE OPTIMIZED EXPERIENCE

IMAGERY
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CONTACT
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