
IF A DESIGNER HAD A BRAND BOOK...
THIS WOULD BE IT

CREATOR
ERICA
HELCHER
ABOUT
THIS IS ERICA'S BRAND BOOK
A visual journey through her design education and experience to help grow brands with beauty and purpose.

COLOR PALETTE
HEX#
beingbold
HEX# buildingbrands
HEX# givingpurpose
HEX#
inspiringaudiences
HEX#
demonstratinggrowth
LOGOS
A FEW FAVORITES
A QUICK COLLAGE OF APPLIED BRANDING









To me branding is more than just creating a logo, it's giving business owners something to be proud of that can [externally] inspire the community and [internally] inspire their employees. I've always enjoyed working with local, small businesses because it gives them the edge to compete with larger corporations with something they feel proud of.
EDUCATION
MSJ
Education
GRADUATED: 2018
Recieved a Bachelors of Fine Art in Graphic Design from Mount St. Joseph University
​
GPA
Cumulative GPA: 3.2 Graphic Design GPA: 3.8
​
ACTIVITIES
Cheerleading
EXPERIENCE

CLIENT BRANDING 01
CLIENT BRANDING 02
CLIENT BRANDING 03

SCHOOL DESIGN

WEBSITES
